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About Alaria
We started because we witnessed the gap between the care our elders deserve and the care they often receive. We exist to close it.
"At Alaria Home Care, our mission is to deliver a higher standard of care -- one that is clinically-rounded, compassionate, and honors the full humanity of every person we serve."
- MISSION STATEMENT
OUR STORY
Built from experience
Alaria was founded by a neuroscientist and mental health professional with over a decade of biomedical research experience, a graduate degree in neuroscience, and six years of crisis and trauma counseling practice.
Our founder began providing in-home care on a private basis and quickly recognized something that couldn't be unseen: the industry was transactional, often impersonal, and deeply inconsistent in the quality of care it delivered to our most vulnerable population.
That recognition was reinforced by a deeply personal experience: watching family members navigate a care system that too often failed them. A family member placed in a facility. A staff member who quit because the facility's conditions were unacceptable. A family that had to step in and do what the facility wouldn't. A relative with Parkinson's dementia kept at home, kept engaged, kept connected to who she was through the application of neuroscience and genuine presence.
I was a child. I did not have clinical language for what I was seeing. But I had been watching long enough to know that this was not the first time, and that the individual moments of 'mistakes' were not isolated incidents. They were a pattern.
By the time I was eight years old, I had already been tracking behavioral changes in my grandmother for years. The forgetting, the falls she could not account for, the moments where she looked at me and asked who I was or how I had gotten into her house. Long before any diagnosis, long before any physician named what was happening, I knew something was wrong. It was the behavior that told me. It has always been the behavior.
My grandmother was eventually diagnosed with Parkinson's Disease. Along the way, I watched her be cared for in-home caregivers whose attention and consistency fell far short of what she needed. Eventually my family and I took over her care directly.
Years later, my grandfather was diagnosed with a brain tumor and declined into being bed-bound. He spent time in a nursing home until a CNA who had been caring for him quietly warned my family about the poor conditions and urged us to bring him home. We did, and I became his primary caregiver as well.
What that experience taught me cannot be replicated in a classroom. I learned what it looks like when a person's brain begins to betray them before the medical system catches up. I learned that the behavioral changes come first, that they are real and significant even when they are not yet diagnosable, and that the people closest to the patient often know something is wrong well before anyone believes them.
I also learned what it costs to be that person. To stay. To keep showing up for someone who, on her worst days, could not remember that you belonged to her.
After my grandfather died, I began taking on private-duty caregiving work. That work confirmed what I had already seen from the inside: the industry was transactional, often impersonal, and deeply inconsistent in the quality of care it delivered to the people who needed it most.
- Founder
That is what Alaria was built from.
Alaria exists because of those experiences and because we believe that aging is not merely a problem to be managed. It is a chapter of life that deserves the same care, attention, and dignity as any other.
Our founder brings over a decade of biomedical research, an MS in Neuroscience, and six years of crisis and trauma counseling experience to every care plan we develop. That background doesn't just inform how we care, it changes what we notice, how we respond, and what we ask for on behalf of the people we serve.
OUR VALUES
What we stand for without compromise
01 Excellence is the Baseline
We do not celebrate doing the minimum. Clinical knowledge, thorough care planning, and consistent follow-through are not differentiators at Alaria. They are the starting point. Every caregiver, every visit, every time.
02 Dignity is Non-Negotiable
The people in our care are not tasks to complete or conditions to manage. They are full human beings with histories, preferences, and inherent worth. We do not care at people. We care with them -- and we will never accept less from anyone on our team.
03 Compassion Is a Practice, Not a Marketing Tool
Warmth matters. But real compassion shows up in the details: A care plan that accounts for someone's lifelong routines, a caregiver who notices when something has changed, a family that never has to chase us for an update. Compassion at Alaria is active, not decorative.
04 Presence Over Efficiency
The greatest failure of institutional care is absence -- physical, emotional, clinical, and human. We are here to o reverse that. That means that showing up fully, for every person in every visit, it not simply "nice-to-have." It is the job.
05 Advocacy is Part of the Service
We speak up when something isn't right. For our clients, with their families, and within our industry. The people we serve are often the least able to advocate for themselves. That responsibility falls to us, and we take it seriously.
VISION
Where we're going
A home care industry where excellence is the floor, not the exception. Where families never have to wonder if their one is being seen, heard, cared for, or treated with respect. Alaria exists to prove that standard is possible and to hold it without compromise, in every home we enter, for every person we serve.